DataCore Expands in UK & Eire with New Distribution Partnership with Exertis and Expanded Sales Team

DataCore strides towards the Infrastructure as Servers become the new Storage through Parallel IO Technology within SANsymphony-V software

READING, UK., Feb 17, 2016
DataCore, the leader in Parallel Powered Software-Defined Storage and Hyper-converged Virtual SAN solutions, today announced
growth and expansion plans for its UK and Eire operation to facilitate the impact of DataCore’s Parallel IO technology into today’s data centres with an
important new distribution agreement and new sales hire. DataCore Parallel IO, the SPC-1¹ record breaking technology that is integral to DataCore’s
SANsymphony and the DataCore Hyper-converged Virtual SAN software, offers the industry’s best price performance ratio and fastest response times ever
recorded on standard x86 servers. To facilitate market demand for this cost effective alternative to traditional storage hardware, DataCore has signed a UK
distribution agreement with leading enterprise server, storage and networking distribution provider, Exertis, to maximise partner relationships in the UK.

In addition, the UK sales team within DataCore has also increased with Adrian Groeneveld recently joining from Atlantis Software as Regional Sales Manager
for the South of England.

Brett Denly, Regional Director, DataCore Software, UK & Eire commented. “These are exciting times for DataCore. The announcements we have already seen
in 2016 position us to have notable impact on compute environments and server infrastructures, so it is essential that we have the correct distribution,
partner and sales infrastructure in place. With Exertis, we see a natural fit with their close partnerships with Lenovo, Dell, Fujitsu and Huawei. The
combined x86 server plus DataCore software opportunities that these brands offer, are limitless for the UK Channel, as users become aware that application
performance and database transaction issues can be solved with off-the –shelf software enabled servers, avoiding costly flash arrays.”

Indeed, one of the first activities that Exertis will commence is to establish the first EMEA DataCore Parallel I/O Benchmarking Demo Hub, where partners
and end users alike can re-create similar results on SPC-1¹ like configurations for themselves utilising DataCore’s Hyper-converged Virtual SAN software
running on Lenovo severs, validating the official findings of $0.08 per SPC-1¹ IOPS™ result – a 300% improvement on the nearest verified test result. The
demo hub will also demonstrate DataCore’s software working across all types of storage (flash, disk and cloud) to automate and provide easy management.

“When you offer cost-effective, dense, multi-core servers in the Exertis portfolio and overlay them with DataCore’s software, you have the opportunity to
vastly outperform other competing products at a fraction of the price. We are therefore thrilled to be helping DataCore take this proposition to market
with our existing partnerships and we look forward to a long and successful relationship.” Gareth Bray, Head of Commercial – Enterprise, Exertis.

The Technology behind Exertis’ Server & Storage Enablement:

The remarkable price-performance ratings already achieved can be attributed in major part to DataCore’s Adaptive Parallel I/O techniques intrinsic to the
design of the SANsymphony™ Software-Defined Storage Services platform. DataCore executes many independent I/O streams simultaneously across multiple
CPU cores, significantly reducing the latency to service and process I/Os by taking full advantage of the densely packed, multi-core servers such as the
Lenovo System X machines. Competing products however, serialise I/O, limiting throughput and inherently slowing response times.

The SPC-1¹ Benchmark – Tested / Priced Configuration

The rigorous SPC-1 performance testing is designed to demonstrate a system’s performance capabilities for business-critical enterprise-level workloads
typically found in database and transaction processing environments. The audited configuration that was tested and priced includes DataCore SANsymphony-V
parallel I/O software on a Lenovo System x3650 M5 multi-core server featuring Intel Xeon E5-2600 v3 series processors running Microsoft Windows Server,
equipped with 16 SSDs and 8 hard disk drives. The DataCore software also supports Microsoft Hyper-V, VMware ESXi, Linux KVM and other hypervisor-based
solutions. It can also run directly on Windows servers when server virtualisation is not appropriate.

Partners can learn more by visiting: http://ift.tt/1WCaekw

About DataCore

DataCore is the leading provider of Software-Defined Storage and

Adaptive Parallel I/O Software

– harnessing today’s powerful and cost-efficient server platforms to solve the IT industry’s biggest storage problem, the I/O bottleneck. The company’s
comprehensive and flexible storage virtualisation and hyper-converged virtual SAN solutions free users from the pain of
labour-intensive storage management and provide customers true independence from storage solution vendors that cannot offer a hardware agnostic
architecture. DataCore’s Software-Defined Storage platforms revolutionise storage infrastructure and serve as the cornerstone of the next-generation,
software-defined data centre – delivering greater value, performance, availability, and simplicity. Visit http://www.datacore.com or call (877) 780-5111 for more information.

About Exertis

Exertis is one of Europe’s largest and fastest growing technology distribution and specialist service providers. We partner with 350 global technology
brands and over 22,850 resellers and retailers across Europe. In our most recent financial year to 31st March 2015, Exertis had a turnover of
£2.4 billion (EUR 3.4 billion).

The Exertis group’s scale, knowledge and experience in the technology sector and complete end-to-end product portfolio, enables us to deliver innovative
solutions and market-leading services for our partners across Supply Chain Services, Sales & Distribution, Marketing, PR and Digital Services.

About the Storage Performance Council

The Storage Performance Council (SPC) is a vendor-neutral standards body focused on the storage industry. The SPC created the first industry-standard
performance benchmark targeted at the needs and concerns of the storage industry. From component level evaluation to the measurement of complete
distributed storage systems, the SPC benchmark portfolio provides independently audited, rigorous and reliable measures of performance, price-performance
and power consumption. For more information about the SPC and its benchmarks, please visit: http://ift.tt/1wxUDHw.

###

¹

Storage Performance Council, SPC-1, SPC-1 IOPS, SPC-1 Price-Performance and SPC-1 Result are trademarks or registered trademarks of the Storage
Performance Council.


DataCore, the DataCore logo and SANsymphony are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service
names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may
be trademarks of their respective owners.

Local Media Contact:
For media & PR inquiries:

Sharon Munday

KPR Global

smunday@kprglobal.com

023 9311 4100

07787 566382

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